I am a cybersecurity and IT copywriter and editor with over 25 years of tech industry experience. I've had the opportunity to work with global tech brands such as Apple, Broadcom, Acronis, Ingram Micro, Blackberry, Targus, NETGEAR, Buffalo Technology, Kingston, and WD.
As a cybersecurity writer, my expertise covers such topics as Zero Trust, various types of attacks (Zero Day, DDoS, social engineering, ransomware, phishing, spoofing, etc.); compliance and regulations, managed services, disaster recovery, SIEM, SOAR, pen-testing, threat hunting, MSS, threat intelligence, malware analysis, attack surface management, DevSecOps, cloud security, and more.
I am also a Copy Editor at Authority Magazine, which is an Ariana Huffington publication under her Thrive Global Network.
Before becoming a full-time copywriter, I owned and operated KLR Communications, LLC, a tech PR company where I placed clients in leading media outlets such as InStyle, the Wall Street Journal, USA Today, CNet, TechCrunch, AllThingsD, and Mashable; and landed spots on high profile programs such as Extra, the Today Show, FOX News, ABC News, CNN, and Good Morning America.
In addition to my love for nerdy IT stuff, I have a passion for giving back and serving my community, and I do so through the nonprofit organization I co-founded, Paw Prints in the Sand Animal Rescue, an animal welfare organization where I oversee digital marketing, events, donor relations, business development, and of course, content.
By supporting my writing, you are also supporting these very worthy organizations as a portion of writing fees is donated to each.
I take a collaborative approach to every project, working closely with my clients to truly understand their brand, their goals, and their audience.
I also perform thorough research on your market, trends, competition, and keywords.
I write human-generated copy (not AI-generated). I believe AI has its place in the creative content world, but it can't capture and create that connection and engagement with your audience to increase brand awareness, loyalty, sales, revenue, and profitability.
This approach allows me to create copy that is not only engaging but also authentic and true to your brand's voice, tells your story, and turns words into revenue.