Kelly Reeves

Copywriter, Digital Content Creator, PR and Digital Marketing Expert, Brand and Messaging Strategist

“Kelly is a highly effective, personable, and knowledgeable communications strategist. I have followed her business with great interest and found her to be highly strategic, trustworthy, and an asset to anyone she works with.” – Zak Soreff, President, Sawyer Studios

SUMMARY

I am an award-winning PR professional with experience in marketing, copywriting, public affairs, and brand strategy. I help brands tell their stories, engage with their audience, and transform their ideas and mission into powerful messaging. I pride myself in my ability to simplify complex concepts and break them down into layman’s terms for a broader audience to understand. I am also proficient in design, automation, and digital marketing and content creation.

EXPERIENCE

Freelance Copy Editor, Authority Magazine
May 2021 – Present

  • Copy edit transcribed interviews
  • Work to ensure interviewee’s tone and voice are captured in writing
  • Work directly with the Editor-in-Chief
  • Create social media posts to help promote articles
  • Proofread articles for grammatical errors, typos, spacing issues, etc.

Freelance Copywriter
January 2020 – Present

  • Write blog posts and articles that have reached over 10 million readers worldwide
  • Create and edit a wide variety of written materials, including press releases, media alerts, bylines newsletters, articles, talking points, speeches, and website content
  • Collaborate with both in-house and outsourced PR teams to develop client content
  • Perform research on company, executive, or brand to properly capture company tone and voice
  • Work with project manager to ensure deadlines are met and for copy accuracy
  • Evaluate existing copy and create strategic marketing solutions to ensure audience engagement and sales support
  • Create content for social media posts and email nurtures
  • Create and consult on brand messaging and value proposition
  • Brainstorm, research, and analyze topics, industry trends, and statistics for business and brand development and thought leadership
  • Create digital marketing and sales content such as websites, pop-ups, landing pages, and social media graphics, sales funnels and email automation

Founder, KLR Communications, LLC
July 2002 – Present

  • Leverage media relations to boost client revenues by over 300%
  • Write blog posts and articles that have reached over 10 million readers worldwide
  • Write press releases that receive over 50 million media impressions worldwide
  • Write pitches that have landed clients in leading media outlets such as Forbes, Wall Street Journal, USA Today, TechCrunch, The New York Times, InStyle Magazine, TODAY, CNN, FOX News, etc.
  • Create a wide variety of written materials, including press releases, media alerts, newsletters, articles, talking points, speeches, and website content
  • Create digital marketing materials and campaigns
  • Oversee traditional and social media strategy, plan development, and implementation
  • Plan and execute company and product launch strategies
  • Develop and execute comprehensive and proactive public relations campaigns designed to increase awareness, create public perception, establish market leadership, and facilitate entry into new or emerging markets
  • Implement and maintain positive relationships with key media, influencers, and analysts
  • Provide strategic counsel on product and corporate awareness and reputation campaigns
  • Manage event planning, strategy, and execution

CAREER ACHIEVEMENTS

  • Nominated for Excellence in Entrepreneurship and Women in Business Awards by the Orange County Business Journal for five consecutive years between 2015-2020
  • Two Awards of Excellence by the Orange County Chapter of the Public Relations Society of America
  • Three PROTOS Awards by the Orange County Chapter of the Public Relations Society of America, which honors Orange County’s top public relations professionals, programs, and campaigns

COMMUNITY LEADERSHIP

  • Co-Founder and President of Paw Prints in the Sand Animal Rescue, Inc., a 501(c)3 nonprofit animal welfare organization
  • Mentor in the Masters of Entrepreneurship Program in the Paul Merage School of Business at University California, Irvine
  • Student mentor in the Department of Communications with a concentration on public relations at California State University, Fullerton

SOFTWARE, PLATFORMS, AND OTHER SKILLS

  • Web and graphic design
  • Automation
  • Microsoft Office programs
  • Mac OS X
  • Photoshop and Photoshop Elements
  • Social Media Platforms (Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, etc.)
  • Divi
  • Data/survey platforms (TypeForm, Google Forms, SurveyMonkey)
  • Workflow (Slack, Trello, Monday.com)
  • Email/digital marketing platforms (MailChimp, MailerLite, Constant Contact, Campaign Monitor, ConvertKit)
  • Canva
  • ClickFunnels
  • Key blogging/ website development platforms (WordPress, SquareSpace, Wix, Typepad, and Medium)
  • Social media automation (Hootsuite, Zoho, SocialPilot, ShareIt, Sprout)
  • Scheduling platforms (Acuity, Calendly, HoneyBook)

EDUCATION

Communications and Journalism, Georgia Southern University – Statesboro, GA